Good promotion, but give the players all the facts
Whether the new Pick 6 Bonus that rewards winning tickets purchased on-track with 20 percent more (on non-carryover days) turns out to be a success or not, you can’t argue that it is not good for the player who enjoys a day at Santa Anita.
I did get a kick out of Santa Anita’s Press Release today. They mention that there were seven winning Pick 6 tickets purchased on-track (Who cares? there is no bonus in effect on carryover days). They actually mention this twice (I marked it in red and underlined). A little deceiving I say.
They go on to say how you can earn this Pick 6 Bonus, but fail to tell the reader about the retroactive rule that is in effect for the month of January. It is quite simple and I have posted it below (bold).
Here is part of the actual press release from Santa Anita (in quotes).
“PICK SIX CARRYOVER CREATES HUGE TOTAL POOL OF $482,285; 41 WINNING TICKETS PAY $6,949 EACH, SEVEN HIT ON-TRACK, 20 PERCENT ON-TRACK PICK SIX BONUS IN EFFECT FOR SATURDAY AT SANTA ANITA
ARCADIA, Calif. (Jan. 18, 2013)”
“With a Pick Six carryover of $59,161 serving as a catalyst, punters ran the total Pick Six pool on Friday to $482,285. There were 41 winning tickets, seven of them purchased on-track, which each paid $6,949″.
“Santa Anita’s 20 percent on-track Pick Six bonus will be in effect on Saturday, as any winning ticket purchased at Santa Anita will be worth 20 percent more than the pari-mutel payoff. Fans are required to join the Thoroughbreds Club and to scan their membership cards prior to making Pick Six wagers, in order to be eligible.” →→ See Retroactive Pick 6 Bonus rule below
Retroactive Pick 6 Bonus Rule
If you hit the Pick 6 on track and are entitled to the bonus but forgot to scan your card, you may still collect the bonus in the month of January. Also, if you are entitled to the bonus and do not have a Thoroughbred Card, you may sign up and still receive the bonus in the month of January.
Please see the Santa Anita Information Window for more details.